Now, let’s say you want to sell a robotic pipetter. What do you do?
Well, you hire a boy band, and shoot a video in San Francisco, of course:
“Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive
What you need is automation, girl, something easy as 1-2-3
So put down that pipette, honey, I got something that will set you free
And it’s called epMotion - ‘cause you deserve something really great
Girl you need epMotion - girl it’s time to automate
It’s got to be epMotion - no more pipetting late at night
Only for you epMotion - girl its time we got it right
DNA
RNA
Proteins
Cell Cultures
Less reagents
Faster workflow
Saves you money
Well, well, well”
I could not make this stuff up.
(Missy SB promises to learn the words to this and sing it at ROFL con.)
Of course, RoboGames is ahead of the power-curve. There was a modified epMotion at RG-2007, serving shots:

via [le boing]